Adforcause is an initiative where a group of advertising talents come together and work together for a social cause. While advertising is mostly to build a rosy picture, to gift-wrap truth and hard sell a lousy product, we think advertising has got a greater role in society. Right from making people to abide tax policies to stopping female foeticide, India has so many areas where a strong, creative and engaging advertising can make a difference.
This blog will carry people’s viewpoints on various societal problems and the role of advertising there and also showcase various creatives executed for social cause by the members of adforcause and other creative minds.